The Living Rug name is truly unique to what we do. While you may come across others attempting to borrow our distinctive title, rest assured — their products are mere imitations. Ours are the original UK leather-free, guilt-free, and full-of-character alternative to traditional sheepskins.

We take exceptional care in crafting our wool rugs. Each one undergoes a meticulous process — from cleaning and shaping to felting — to ensure it’s finished to the highest standard. And the best part? Not a single one of our sheep is harmed. None are used for meat, and their lambs continue to live happily alongside them.

Wool is a remarkable, endlessly renewable resource — abundant, versatile, and now genuinely cruelty-free. It’s a win for everyone. Our sheep mean the world to us, and we’re certain they’d agree that staying part of our flock is the best possible outcome.

When you choose a rug from The Living Rug Company, you’re not only bringing home a wonderfully cosy addition to your space — you’re also making an environmentally conscious choice. Our carbon footprint is smaller than a sheep’s hoofprint, and your purchase helps support a flock of well-loved, content, and continually cherished animals.

So, when you’re considering a new rug for your home, remember that The Living Rug is more than just décor — it’s a commitment to sustainability and a gentler way of living. Join us in making the world a little warmer and a little kinder, one woolly step at a time. 🐏🌍